This retailer-specific promotion offered free sports to consumers who entering a URN online to claim. The wide variety of available options included athletics, dance, group fitness, gym sessions, netball, squash and tennis.
Result
This Tesco consumer promotion offered a wide range of free sports sessions including athletics, dance, group fitness, gym sessions, netball, squash and tennis. Consumers entered their URN online to claim their free session. Active recruited 300 centres UK-wide for this campaign, building and managing the database of providers, as well as the redemption microsite. We also provided a support line for any queries from sports centres or consumers and fed back to the client on the status of the project at all stages.