This text-to-win on-pack promotion offered 50 lucky winners the chance to take part in ‘The greatest lunch hour in the history of ever’, an action-packed event created and managed by Active. Consumers simply had to text in to enter into a daily prize draw to win one of the 50 spaces available. The lucky winners and their guests were invited to a private venue where they enjoyed a three-hour spectacular lunchtime. Branded Routemaster buses collected guests who travelled by public transport with other guests making their own way to the event. Client-branded signage and product placements were located throughout the site and winners had the opportunity to take part in a range of fantastic, diverse experiences including tank driving, building a rocket, tightrope walking, chocolate making, riding in a helicopter and hanging out with llamas. Stilt walkers, balloon modellers and jugglers kept the winners entertained while they swapped between the various activities.  Branded clothing and lunch boxes were provided for the winners as well as a selection of food stalls which offered hot dogs, candy floss and ice cream throughout the day, together with unlimited