PepsiCo and Britvic forged a powerful partnership with the launch of their first ever UK cross promotion. The ‘Fire and Ice’ campaign saw the launch of the spicy ‘Jalapeno Fire’ flavoured Doritos, complemented by a cooling lime flavoured Pepsi Max ‘Citrus Freeze’. This highly engaging on-pack promotion ran across all Doritos and Pepsi Max products offering consumers the chance to enter a daily prize draw by either texting or going online to win one of the 57 prizes to ‘hot’ Las Vegas or ‘cool’ Iceland. Active also created branded travel packs, and provided a bespoke hotline and email address for all winner correspondence.