Active’s brief from Renault was to deliver an unusual, exciting, high-profile dealer incentive targeting dealer principles. We recommended Monte Carlo as a destination that could provide a VIP feel. We produced a range of communication material for the scheme including a launch brochure, teaser gifts, postcards and incentive stationery along with a personalised travel pack for each traveller. The trip was an enormous success, with Active handling all flights, accommodation, meals and activities.