This on-pack consumer promotion for Walkers Snack a Jacks ‘Bag some she time’ featured Gok Wan and offered a range of female orientated promotional offers and rewards. Promotional bags of Snack a Jacks encouraged consumers to register online and then enter the URN from each pack purchased to claim points. Points could be instantly redeemed against a range of Active offers, such as 2for1 dining, free dance, health and beauty treatments. Participants also had the option to to save and bank their points to claim money-off vouchers for LoveFilm, Nails Inc or Love2shop vouchers, or use their points to enter into a free prize draw to win a styling session with Gok Wan.