Why Virtual Corporate Events Are Here to Stay: Best Practices for Hosting Engaging Online Events
Mastering the Art of Virtual Corporate Events: Key Strategies for Success
Virtual corporate events have surged in popularity in the last few years, a trend accelerated by the global pandemic and evolving business models. Their staying power is further cemented by benefits such as cost efficiency and extensive reach. For those seeking bespoke event solutions, consider exploring our corporate event services.
Statistics reveal the telling shift towards virtual venues. According to recent studies, over 70% of businesses opted for virtual meetings as opposed to in-person events in the past year alone. This pivot is not merely about necessity, but efficiency and reach. Virtual events are reported to increase attendance by 43% as they remove geographical barriers, allowing global participation with ease. Furthermore, a survey by Global Workplace Analytics found that virtual events could save up to 90% of costs compared to traditional events, not to mention significantly reducing the carbon footprint associated with travel and large-scale gatherings.
In this article, we explore not only the advantages of virtual corporate events, but also best practices, platforms and even some FAQ’s.
The Advantages of Virtual Corporate Events
Accessibility and Flexibility: Virtual events break geographical barriers, allowing global participation without the hassles of travel and scheduling conflicts.
Cost-Effectiveness: These events significantly reduce expenses related to venues, travel, and logistics for both organisers and participants.
Data and Metrics: Hosts can leverage advanced analytics to gather valuable attendee data and measure the success of their events comprehensively.
Why Virtual Events Are Here to Stay
Changing Work Culture: The shift towards remote and hybrid working models has made virtual interactions a norm.
Technological Advancements: Continuous improvements in virtual event platforms ensure attendees enjoy a high-quality, seamless experience.
Sustainability: With a reduced carbon footprint, virtual events align perfectly with the sustainability goals of modern corporations. For a deeper understanding, see Optimizely’s explanation of virtual events and their benefits.
Best Practices for Hosting Engaging Virtual Corporate Events
Choose the Right Platform: It’s crucial to select a platform that supports your event’s needs, with features like live polling, breakout rooms, and strong security measures.
Focus on Engagement: Incorporate interactive elements such as Q&A sessions, live polls, and gamification to keep the audience engaged.
Create High-Value Content: Your content should not only inform but also provide actionable insights to attendees.
Encourage Networking: Utilise tools that facilitate networking to mimic the interactive nature of in-person events.
Technical Preparation: Conduct thorough technical rehearsals to anticipate and mitigate any potential issues during the event.
Best Platforms and Tools for Hosting Virtual Events
Zoom: Known for its user-friendliness and versatility, ideal for events ranging from small meetings to large conferences.
Hopin: This platform shines with its robust networking capabilities and interactive features, perfect for engaging attendees.
Microsoft Teams: Best suited for internal events, it integrates well with Office 365, enhancing collaboration.
vFairs: Specialises in creating engaging virtual expos with features like 3D exhibit halls.
Brella: Uses AI to facilitate effective networking, making it a top choice for interaction-focused events.
On24: A go-to for marketing webinars, offering extensive customisation and detailed analytics.
Measuring Success and ROI of Virtual Events
Success can be measured by tracking engagement levels, attendee feedback, and post-event survey results. Platforms typically provide comprehensive data insights that help in assessing the ROI and overall impact of the event.
Got questions about planning or hosting virtual corporate events? Read on for more information.
What Are the Most Common Types of Virtual Corporate Events?
Popular virtual corporate events include meetings, debriefs, training sessions, networking events, webinars, and team-building activities. Companies use these events to attract clients, improve sales, boost team morale, and encourage professional development.
How Long Do Virtual Corporate Events Last?
Experts suggest keeping virtual events short with frequent breaks. Aim for events lasting three to five hours. For longer sessions, spread them over multiple days. Break each agenda into 20-30 minute sessions with short breaks in between.
How Long Does It Take to Plan a Virtual Corporate Event?
Planning time varies. Simple events can be organised in a few weeks, while more complex events may need two to three months of preparation. Factors include the type of event, content, number of attendees, and other specifics.
Although in-person events are back in full swing in the mostly post-pandemic climate, virtual events are more prominent than ever.
Virtual corporate events offer undeniable advantages and are poised to remain a key component of corporate strategies. Their ability to connect people globally, cost-effectiveness, and alignment with sustainability make them an attractive choice for the future.
Ready to elevate your corporate events to the next level with a dynamic and engaging virtual experience? Our team at Active Consultancy specialises in creating tailored virtual events that captivate audiences and deliver results. Contact us today to start planning an unforgettable online event that leaves a lasting impact!
